Absolutely genious. Everything is at your fingertips.





The new MacBook Pro is faster and more powerful than ever before, while also substantially thinner and more lightweight. It has the brightest and most colourful display out of any portable Mac ever. There is also a Touch Bar: the glass Multi-Touch strip that is integrated into the keyboard so that the exact tools you need are right at your fingertips. The new MacBook Pro was based off of revolutionary ideas and is waiting for you to take it home.




The Touch Bar, located directly on the keyboard, makes all the important tools readily available and automatically shifts them around depending on what you're doing. All of the Touch Bar items will immediately become familiar to you. With a single touch, you can select from abbreviations, emojis and much more. Run through a video timeline that is displayed across the entire screen or skip around from one photo to another for qick editing. And now, for the first time ever, you can sign into your Mac via Touch ID.





Sign in instantly to your Mac and just as quickly unlock your system settings and locked notes. You can even switch between users in just a single touch.

The Touch Bar will change the way you think about the applications that you use every day. And independent developers can bring a new dimension to the applications that already exist, as well as those that have yet to be developed.
The new MacBook Pro laptop is on a whole new level of performance and portability. Let your ideas take you anywhere. Thanks to its cutting-edge graphics, high-performance processor and advanced storage space, you can get anywhere faster than ever before.


The new MacBook Pro display is the best it's ever been on a portable Mac. It has a brighter LED and higher contrast ratio, which means darker black tones and brighter whites. The pixels with a larger aperture and variable frame rate are more economical than the previous generation. And it is the first display on a portable Mac to support a wide colour gamut with even bolder shades of green and red. Photos are displayed in more accurate and realistically vivid detail, which is essential for graphic design, image grading and editing.




The newly designed speakers have more than twice the dynamic range with a 58% higher volume. The bass production is also 2.5 times louder. And because they are connected directly to the system's power supply, they reach up to three times the peak performance. MacBook Pro is therefore an excellent choice for when you want to mix recordings, perform on-location video editing and watch movies while on the go.


Interacting with the new MacBook Pro is all-around enjoyable. The rebuilt keyboard has a new range of second generation features that were fine-tuned for a more ergonomic and responsive typing experience. The Force Touch trackpad is much larger so that there is more room for typing and clicking.


The Thunderbolt 3, located in a universal port, connects an enormous bandwidth with outstanding USB-C versatility. One connector with a trasmittance rate of 40Gb/s (which is twice that of the Thunderbolt 2) transmits data, power and video. And since both MacBook Pro sizes are available with four ports, you can choose which side you want to connect to. Existing devices easily connect via cable or adapter. In addition, the Thunderbolt 3 is reversible so that every connector will always connect correctly.


MacOS is the operating system for every Mac. It takes full advantage of its hardware, runs smoothly and looks great. It includes a collection of great applications that will entertain you every day, including iCloud with its wide range of creative features, which work together with Mac, iOS devices and Apple Watch.


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Founded in 1976 in Cupertino, California, Apple has since become the most valuable company in the world with its revolutionary products and peerless design. Probably its most ubiquitous and well-known product is the iPhone, along with the iPad, Mac computers, and iTunes.
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